About Us



Our Epic Journey

It all began with three colleagues — Layla, Wafeeqah, and Fabian — who turned an unexpected career twist into an opportunity. Together, they set out to build something new, gathering a few trusted friends along the way.

With courage (and a little bit of luck), we opened our workshop in a small factory in Epping, Cape Town. What started as a challenge quickly became the beginning of an exciting new chapter.


Our Stellar Creations

Elula — meaning “simple” in Xhosa — reflects our philosophy: beautifully made furniture designed for everyday living.

We create high-quality, locally crafted pieces with care, using sustainable and locally sourced materials. Our goal is simple: to deliver furniture that’s as thoughtful as it is timeless.


Our Crafty Skills

Every piece we make is custom-built in our workshop, and clients have the freedom to tailor details like size, finish, and design.

Beyond furniture, we offer a complete service package for trades and retailers — from CNC cutting to ready-to-launch product lines.

We also manage full FF&E (Furniture, Fixtures & Equipment) procurement for hospitality projects. From fully fitted hotel rooms to inviting restaurant setups, we bring comfort, character, and those all-important finishing touches that make spaces unforgettable.

B-BBEE Status
"Elula Furniture Pty Ltd is classified as a Qualifying Small Enterprise as per the Amended Codes of Good Practice (Government Gazette 36928) with a BB-EE Status of Level 1)."

This company has a B-BBEE procurement recognition of 135% in terms of the Clause 5.3 of the Amended Broad-based Economic Empowerment Codes of Good Practice.